Happy Rebel by Alexandra Ă…brandt is a creative leadership agency for those ready to lead with clarity, courage and truth.
Â
We work with leaders who are done playing small. Leaders who want to build trust-driven cultures, businesses with depth, and brands that actually mean something. This is not leadership as performance. This is leadership rooted in identity.
                                               Â
We help you lead as yourself –
and be recognized for it.
Our work includes:
- Leadership development & fearless facilitation
- Psychological safety & Dynamic teaming; high-trust-efficent team cultures
- Story-finding & impactful communication
- Mentorship for sustainable self-leadership, big leap in life and work & clarity in direction
With tools like the Psychological Safety Index Scan, immersive workshops, and strategic storytelling frameworks, we support rapid change as well as long-term transformation always from the inside - out.
Â
LEADERSHIP WITH ROOTS AND REACH
Happy Rebel is built on 25 years of global leadership experience, including over a decade in senior roles at IKEA. The work we do we do is designed for people who dare think differently, act boldly and want to lead with meaning.
We believe business and humanity belong in the same room.
We believe performance and passion goes hand in hand.
We believe the most powerful leadership comes from identity, not imitation.
If you have a vision, we’ll help you express it clearly—with language, structure and substance.
This is for the daring doers.
The companies and organisations, the facilitators, founders and leaders who are ready to build something real.
Â
You're here for leadership that reflects your values, your story and your full potential. Whether you're leading a team, building a brand or shifting your direction, we’ll help you move forward with clarity and confidence.
Psychological Safety & Scan and Team Debrief workshop
Â
Because teams that don’t feel safe, don’t perform.
When people hold back their ideas, don’t speak up about risks, or hide mistakes out of fear – innovation dies and trust erodes. Psychological safety is the number one predictor of high-performing teams.
That’s why we use the Psychological Safety Index (PSI) – a science-based survey combined with a powerful team workshop – to uncover how safe your team feels today, and how to strengthen the culture of trust tomorrow.
Â
What you get:
A team-wide PSI Scan (anonymous, science-based)
A clear report and an Index on your team’s strengths and blind spots
A live workshop to translate insights into action
Â
Practical tools for building a high-trust, high-performance culture
Perfect for: Leadership teams, cross-functional teams, or any group that wants to move faster, innovate more, and collaborate without fear.
Â
This isn’t about pointing fingers. It’s about creating the kind of culture where people dare to speak up, share ideas, and own results together.
Pricing: Starting at 49.000 SEK + VAT per team.
Because every team is different, we design the exact offer together.
UNFRAMED:Â
3-Month Strategic & Practical Mentorship for Women Ready to Rewrite the Rules
 It’s a highly personal mentorship — for women standing at the edge of something new. Something bolder. Braver. More true.
Whether you're pivoting your career, refining your leadership, building something from scratch or simply done holding back — this is your space to think clearly, act courageously, and lead from within.
Curious if this is for you?
Send an email to [email protected] to book a short clarity call and chemistry session.
If it’s a fit — we go all in. Together.